About the Founder

Belda Carter is a beauty visionary, educator, and creative force dedicated to elevating how men and women see themselves.

With over a decade of professional experience, she has become known for her refined artistry, her eye for detail, and her heart-centered approach to beauty.

Her journey began behind the makeup chair—working with diverse skin tones, unique features, and real life moments.

What she discovered was simple but powerful: Makeup is not just a look. It’s an experience. A feeling. A transformation. Driven by this belief, she created Essence Behind Beauty and later Beauty by Belda, crafting luxury services and intentional tools designed to empower confidence, celebrate individuality, and elevate everyday beauty.

Whether she is glamming a bride, teaching a masterclass, styling a client, or developing products, Belda’s mission remains the same: to help men and women look beautiful, feel powerful, and walk boldly in their essence.