MEET OUR FOUNDER
Hi there, I'm Belda, a professional makeup artist, stylist, and an image consultant at heart. For years, I've helped people feel put-together for their biggest moments: weddings, editorials, everyday confidence. But somewhere along the way, I noticed the same thing over and over — most people don't want to learn makeup. They just want to feel like themselves, done well. Contour, baking, cut crease, etc… it might as well be a foreign language to them.
That's why I built BYBELDA Collection: beauty made simple, for my busy Girlfriend, the mom, the woman who's never touched a beauty blender, the man who just wants to look less tired before a meeting. No jargon. No 12-step routines. Just that one product that does the work for you.
And beauty is only where this starts. Styling, the way we build a home, the way we build a life, it's all the same instinct to me: creating spaces and looks that feel like you, without the overwhelm. Fashion and decor are already in the works. You haven't seen anything yet.
This is bigger than makeup, it's a whole world you and I are building, one piece at a time, trusting the vision God's placed on my heart. I'd love for you to be part of it from here.
Welcome. Walk In Your Essence. Express It BYBELDA. Together !
Makeup was never just about color to us, it's about confidence, without the confusion. Since 2013, we've helped hundreds of people step in front of cameras, walk down aisles, and shine at their biggest moments, with looks crafted just for them. No jargon, no overwhelm, just results.
But confidence doesn't stop at a face. It's in the way you dress, the way your home feels, the way you show up in your own life. That's the bigger journey we're building toward, and why we love what we do: we get to help people feel like themselves, one simple step at a time.
WHY WE LOVE WHAT WE DO
The Operational Core Values
These values are the foundational DNA that guides every decision we make and what connects this brand to a global community of everyday people building their own version of confidence.
About Our Founder
Belda Carter is a makeup artist, stylist, and image consultant at heart — a creative force dedicated to helping men and women feel like themselves, not like they need a degree in beauty to get there.
With over a decade of professional experience, she's known for her refined artistry, her eye for detail, and a heart-centered approach that puts comfort before complexity. Her journey began behind the makeup chair, working with diverse skin tones, unique features, and real, unscripted moments… and it's there she noticed the same thing again and again: most people don't want to learn makeup. They just want to feel done, and go live their life.
Makeup is an experience, not a lecture. That belief became Essence Behind Beauty, Belda's education and artistry brand, and grew into BYBELDA Collection, the simple, no-skills-required product line that puts it into your hands. Together, they equip everyday people — not just professionals — to look and feel put-together, walk in their own confidence, and step into whatever room they're headed to next.
PARTNERSHIP
Olivia Cohen —Elevate your beauty with one of our renowned Makeup Artist & Stylist, alongside Olivia Cohen's Fashion To The Rescue. Together, we created bespoke looks that enhance confidence & radiate sophistication.
Drimys Cosmetics — Our vital stakeholder that keep our empire growing, running smoothly, and maintaining its high luxury standard. Drimys Cosmetics’s founder is one of our key business partners who help scale our e-commerce platforms and digital footprint.